I think possibly everyone I know has at least one Pandora bracelet, that is why I was shocked to learn that shares in Pandora have dropped drastically, costing the company $142m!
This drop in sales is being put down to the jewelers choice to allow retailers exchange unsold stock for better selling items. This shift in operations is part of a larger plan the company are currently implementing and despite this dip in the share price the company still seem committed to their plan. The company gave us an insight into their aims when they stated recently that "Our goal is to accelerate like-for-like sales growth by improving the quality of the stock mix at our key retail partners"
An interesting approach taken here by Pandora although I wonder how stead fast they will be if share price continues to be effected.
However, I am aware of other retailers who do successfully run a similar style operation to that of which Pandora is aiming to achieve. This may give hope to Pandora and to all of us out there who love their jewellery!
To view more of the Pandora collection check out: http://www.pandora.net/en-ie/



